For the first time in the history of N°5, a man agrees to represent the most feminine of fragrances... Brad Pitt.
With a mini-series of films dedicated to the new advertising campaign, Chanel unveils two pieces of the seemingly endless legacy of the iconic N°5 featuring monologues by the a-list actor evoking passion, elegance, and mystery.
Andrea d'Avack, president of Chanel Fragrance and Beauty, had told Women's Wear Daily, "To keep a legend fresh, you always have to change its point of view. It is the first time we've had a man speaking about a women's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level."