From her global travels to Paris, New York, Shanghai, and London, the mysterious yet opulent Parisian woman known only as Lady Dior arrives in Los Angeles to etch her style mark on the famed Californian city. Once again calling on its beloved spokeswoman to portray the character, renowned French actress Marion Cotillard, Christian Dior has filmed yet another chapter of its creative marketing campaign saga to promote the label's signature Lady Dior handbag. In the new film L.A.dy Dior, although she has never been given a name, Cotillard portrays a shaken A-list actress called "Margaux" who wants nothing more than to be free of the intense Hollywood lifestyle. From the limo and make-up studio to the ultimate movie set in the Hollywood Hills, the entire short-film features countless variations of the remarkably elegant Lady Dior handbag as well as a cast fully styled in nothing but Dior. Keep watching to see where in the world Lady Dior is to visit next.
For the previous four chapters of the Lady Dior Saga, please click the following link:
N°5 - The number says it all. In 1920, Gabrielle Chanel and master perfumer Ernest Beaux were to create the most mythical and best-selling fragrance of all time. From the several magical tales of its creation, whether true or false, to the formula's provenance, Chanel would preserve her legacy to unmistakable proportions with the release of N°5.
Initially presented to Chanel in vial sets numbered 1-5 & 20-24, the couturier would swiftly inform Beaux of her luck with the number 5, ("I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck."). But luck had nothing to do with her business intellect and undeniable determination. N°5 began as a complimentary gift to her most loyal couture clients during Christmas 1921 and would be sprayed immediately prior to Chanel's entrance into her famed Rue Cambon boutique in Paris. Upon the intense interest and acclaim the scent garnered by wearers, Chanel knew it was time for mass production of N°5 to commence. Through a friend Mademoiselle was introduced to Pierre Wertheimer, an established French businessman, who would use his extensive experience in commerce to manufacture massive amounts of the perfume for worldwide distribution. Officially released in 1922, Chanel's iconic N°5 has become the world's best-selling fragrance and remains the most famous perfume of all time.
Mysterious as it is opulent, Chanel would instill her inimitable style, presence, and personality into a perfume known simply as N°5.
Monsieur Karl Lagerfeld has once again presented a rather charming pre-fall collection for the House of Chanel. Last year's brilliant set was inspired by the ancient empire of Byzantium; while this year the fashion legend has gifted onlookers with a presentation exuding all things Bombay. With a relaxed soundtrack featuring the unmistakable sounds of India, the show began with model Stella Tennant walking down a banquet-styled runway in a typically designed Chanel tweed ensemble. From facial jewels and hair ornaments to the abundance of greys, nudes, and pinks, Lagerfeld's pre-fall set evokes a mood of chic, relaxed, and warm Mumbai evenings. Particularly enchanting and romantic were the sari-inspired dresses toward the end of the runway presentation. Well done, Monsieur Lagerfeld.