Christian Dior Pre-Fall 2012

Simple elegance never goes out of style. Christian Dior has unveiled looks from its Pre-Fall 2012 collection through renowned fashion publication Women's Wear Daily. Upon first glance, one may think these classic designs are a rather sharp & pure blend of two great Parisian houses: Dior & Chanel. Clearly evident is the prominence of Dior's signature bar jacket paired with various styles of woolen & silk pencil skirts seeing influences taken from the twenties and fourties. Although the collection is rather sweet and clean, a certain ousted chief designer's talents and midas touch are sorely missed.

All photos courtesy of Women's Wear Daily

Mila Kunis is Miss Dior

Mila Kunis for Dior Spring/Summer 2011/2012

French fashion house Christian Dior has tapped Mila Kunis as the new face of the Miss Dior handbag campaign.

An excited Kunis told Womens' Wear Daily, "I find that Dior is an incredibly grounded house. I always thought what Dior does is so sophisticated, feminine and beautiful."

"Mila Kunis is a very talented young actress; she embodies the true modern woman," reported Delphine Arnault, Dior's deputy general manager. "Her performance in Black Swan was remarkable. She is very gifted. We are looking forward to a long relationship with her."

Kunis joins Black Swan co-star Natalie Portman who is currently the face of the Miss Dior Cherie fragrance marketing campaign.

The Hierarchy of Perfumes

"Perfume is the finishing touch of a dress." - Christian Dior

Parfum? Eau de Parfum? Eau de toi-what? When shopping for fragrances, it's safe to say the average consumer is rather unfamiliar with the meanings behind these charming French terms. Nonetheless, there is definitely a solid and clear hierarchy when it comes to the seemingly endless supply of perfumes and colognes found across the globe. What separates them from one another is both fragrance composition and concentration:

CHANEL's Bois Des Iles parfum

Parfum - The pinnacle and purest of fragrance. This composition, also known as simply "perfume" or "perfume extract", offers the scent at its most concentrated, powerful, and intense with a formula that is intended for long-lasting wear. Undeniably, it is the fullest expression of the perfumer's artistry and expertise.

Application tips: Delicately place the parfum inside the wrists, behind the ears, neck, décolleté, and even behind the knees. These pulse points allow the fragrance to fully develop and emit from your skin.

Christian Dior's Bois D'Argent from La Collection Privée (My daily fragrance & absolute favorite)

Eau de Parfum - If Parfum is the king of all fragrances, then Eau de Parfum is its queen counterpart. Although the parfum content in this concentration is slightly lower, still very potent nonetheless, Eau de Parfum may be used more generously.

Application tips: Most commonly found in spray form, apply to the neck, wrists, and behind the ears. One may also spray the fragrance in the air and simply walk into the mist.

Christian Dior's Dior Homme

Eau de Toilette - The most common of men's fragrances, Eau de Toilette has far less parfum content than both parfum and eau de parfum. It is typically best used in the morning or daytime.

Application tips: For longer wear and lasting hold, spritz the fragrance around you and even in your hair. To add a charming effect that will follow you throughout the day, spray the scent on your jacket or coat collar.

Eau de Cologne - The weakest level of the perfume hierarchy. The parfum content in this composition is quite low and tends to dissipate after a short few hours of wear.

François Demachy, Christian Dior's exceptional Perfumer-Creator, offers his expertise, artistry, and passion for the world of perfumery.

DIOR Wishes 2012

Dior wishes you all the best for the New Year.

This video features rare footage of Monsieur Dior at work creating his unparalleled gowns on live models which I found to be quite charming.

Happy New Year 2012 everyone! :)

CHANEL Wishes 2012

CHANEL wishes you a Happy New Year!

Click the following link to enjoy this festive animation:

http://wishes2012.chanel.com/en_US/

A Golden Christmas by Christian Dior

"This agile genius of our time whose magical name contains Dieu (God) and Or (Gold)." - Jean Cocteau

Merry Christmas everyone :)

Lady Dior - The Film - L.A.dy Dior

From her global travels to Paris, New York, Shanghai, and London, the mysterious yet opulent Parisian woman known only as Lady Dior arrives in Los Angeles to etch her style mark on the famed Californian city. Once again calling on its beloved spokeswoman to portray the character, renowned French actress Marion Cotillard, Christian Dior has filmed yet another chapter of its creative marketing campaign saga to promote the label's signature Lady Dior handbag. In the new film L.A.dy Dior, although she has never been given a name, Cotillard portrays a shaken A-list actress called "Margaux" who wants nothing more than to be free of the intense Hollywood lifestyle. From the limo and make-up studio to the ultimate movie set in the Hollywood Hills, the entire short-film features countless variations of the remarkably elegant Lady Dior handbag as well as a cast fully styled in nothing but Dior. Keep watching to see where in the world Lady Dior is to visit next.

For the previous four chapters of the Lady Dior Saga, please click the following link:

The Lady Dior Saga

Lady Dior The Film - L.A.dy Dior


The Making of "L.A.dy Dior"